What to Expect

The 2025 edition features easy-to-digest summaries from leading global OEMs including Ford, BMW, Jaguar Land Rover, Honda, Tesla, and General Motors, as well as a BRAND NEW dedicated section on Chinese OEMs such as BYD, XPeng, NIO, Li Auto, Zeekr, and Xiaomi, highlighting their growing influence in shaping global mobility.

The guide also includes exclusive guest articles from industry experts:

• AAA on ADAS evolution: Consumer perceptions, naming confusion, and the real progress of life-saving features like AEB.
• Seeing the Road Ahead: A Decade of Automotive Camera Technology, from Aumovio
• AI for smarter parking: How AI is transforming parking safety and convenience, with new features like memory parking, remote control, and Automated Valet Parking (AVP) from Hyundai Mobis
• Predictive maintenance: Why AVs need to move beyond basic OBD — and how AI, digital twins, and sensor fusion will ensure reliability from Torc Robotics

In addition to expert commentary, the guide offers deep-dives into complex topics such as system architectures, sensor fusion, AI-driven perception, and map-free autonomy, whilst also exploring emerging trends shaping the next generation of mobility. 

Whether you're an engineer, policymaker, or strategist, the ADAS Guide provides valuable insights to help you stay ahead in this fast-evolving space.

Why should you download the guide?

• One-stop resource for understanding the evolving ADAS landscape.
• Highlights collaboration models, regulatory drivers, and technology choices shaping today’s intelligent driving systems.
• Packed with data, case studies, and examples of real-world system performance.
• Encourages critical thinking about naming, design, and user responsibility to help deliver on ADAS’s safety promise.
• Equips you with a competitive advantage to stay ahead in this fast-moving market.